03269cam a2200349 4500 537039433 TxAuBib 20211118120000.0 ||||||s2008||||||||||||||||||||||||und|u 9781415958360 141595836X bed8e42f-5128-41b6-b8ee-21de1a09c528 OverDrive (Reserve ID) 169785 OverDrive (Product ID) TxAuBib Lindstrom, Martin. Buyology [Libby Audiobook] : Truth and Lies About Why We Buy. Penguin Random House Audio Publishing Group, 2008. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 203MB. Format: OverDrive OverDrive Listen, Filesize: 203MB. HTML:Based on the single largest neuromarketing study ever conducted, <i>Buyology</i> reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths <i>Buyology</i> confronts:<br /> • <b>Sex doesn’t sell</b> - people in skimpy clothing and provocative poses don’t persuade us to buy products.<br /> • Despite government bans, <b>subliminal advertising is ubiquitous</b> — from bars to supermarkets to highway billboards.<br /> • Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand <b>significantly raises women’s heart rates</b>.<br /> • Companies shamelessly borrow from <b>religion and ritual</b> — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.<br /> • “Cool” brands, like iPods, <b>trigger our mating instincts</b>.<br /> The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.<br /> Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, <i>Buyology</i> is a fascinating tour into the mind of today’s consumer. Nonfiction. Business. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2021-11-16 20:00:03. Underhill, Paco. Leslie, Don. https://excerpts.cdn.overdrive.com/FormatType-25/1191-1/169785-Buyology.wma Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-425/1191-1/169785-Buyology.mp3 Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=BED8E42F-5128-41B6-B8EE-21DE1A09C528&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-25/1191-1/169785-Buyology.wma Excerpt (OverDrive Listen) https://excerpts.cdn.overdrive.com/FormatType-425/1191-1/169785-Buyology.mp3 Excerpt (OverDrive Listen) https://samples.overdrive.com/?crid=BED8E42F-5128-41B6-B8EE-21DE1A09C528&.epub-sample.overdrive.com Excerpt (OverDrive Listen)